A MADISONBLUEEssential Returns in New Colors.

Three must-have items you'll want in every color. New shades arrive for MADISONBLUE classics.

Starting in April, MADISONBLUE will be releasing new colors for three iconic items that define the brand.
From the paper bag loved since its 2022 debut to the cap that captures attention with every release, and the perpetually popular dress, these are pieces that symbolize MADISONBLUE and have been chosen by many across the seasons. This collection features new colors for each, offering three pieces to update your early summer wardrobe. With a commitment to materials and the brand's signature elegant color palettes, we present these items as long-lasting companions for everything from everyday wear to more formal occasions.

GRAMERCY PAPER BAG

NAVY has been added to the "GRAMERCY PAPER BAG," a favorite since its 2022 debut. While maintaining the signature lightness of the paper material, this version features a crinkled finish for added texture. The way the bag develops its own unique character the more you use it is part of its charm. It is an elegant bag that pairs perfectly with both casual outfits and polished looks.

【COLOR 】　 NAVY
【SIZE】　　 FREE
【Release Info】 Available first on the official online store on Wednesday, April 15; at MADISONBLUE TOKYO on Wednesday, April 22

B CAP

The "B CAP," which draws attention every time it is released, now comes in the brand's signature original BLUE. By over-dyeing the entire product and using cotton thread for the embroidery, we have achieved a cohesive look where the body and the logo blend naturally. The way the texture evolves with repeated wear is another highlight of this cap.
【COLOR 】　 BLUE
【SIZE】　　 FREE
【Release Info】 Available simultaneously at MADISONBLUE TOKYO and the official online store on Tuesday, April 28

NO COLLAR VOLUME OP

The eternally popular "NO COLLAR VOLUME OP" is now available in a highly anticipated BLACK. Crafted from a wool and polyester blend introduced in the 2026 Spring/Summer season, this dress offers both lightness and breathability. Despite its voluminous silhouette, the natural drape of the fabric gives it a light and airy feel when worn. Its versatility, suitable for any occasion, is one of the reasons this dress remains a long-time favorite.